Lois Jeans

Founded in 1962 by two brothers inspired by American cowboy workwear, Lois combined traditional craftsmanship with a distinctive Spanish style to create a true heritage denim brand.
By the 70s and 80s, it had taken over global dance floors and was worn by icons like Björn Borg, ABBA, James Hunt, Rod Stewart and Johan Cruyff.
By the 80s, UK terrace culture embraced Lois for its understated quality, securing its status as a timeless wardrobe staple.